Fixed scope. Fixed price.·Not a retainer. A finding.·If the model holds, I tell you that too.·Three to five days. One recommendation.·No engagement unless there is a finding worth discussing.·I work alone by design.·The math has always been available.·
How It Works

Find the breakline
before it gets expensive.

Whether the issue is in the business model, the channel, or the regulatory environment, the process is the same: figure out what is broken before spending more trying to fix the wrong thing.

Where the Breakline Usually Appears

Different triggers. Same diagnostic question.

Commercial Underperformance
Conversion is weak. CAC keeps rising. Pricing looked rational until retention made the math impossible.

What looks like an execution problem is often a structural problem hiding in the assumptions.

See the commercial diagnostic →
Capital Before Conviction
Raising capital. Scaling paid. Expanding retail. Making an expensive bet.

Before spending real money on growth, the assumptions underneath the plan need to hold up.

See the Breakline Analysis →
Regulatory Architecture
Payment processors, ad platform rules, LegitScript, FTC substantiation, CPOM exposure.

In regulated markets, the breakline is often structural long before performance data makes it obvious.

See the regulated track →
The Engagement Architecture

One process. Defined scope at every stage.

01
Initial Diagnostic Review
Fifteen to thirty minutes. Five questions. One specific observation. This is not a sales call. It is the initial pressure test. If a real issue is visible, the right next step is named immediately. If it is not, that is said directly.
You leave with: A specific observation. A routing decision. Clarity on the right next step.
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02
Focused Decision Call
$350
A sixty-minute diagnostic session for one specific commercial question. Used when the issue is narrow enough to evaluate without a full Analysis, or when leadership needs clarity before committing to broader scope.
You receive: A written summary within 24 hours, supporting evidence, and one clear recommendation.
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03
Breakline Analysis
$2,500 – $7,500
The full commercial model diagnostic. Three to five days. Fixed scope. Five outputs delivered in a written brief, followed by a delivery discussion and 30-day follow-up. The outcome is a decision: Proceed. Fix first. Rebuild.

Every stage has a defined scope, a defined deliverable, and a confirmed price before work begins. Nothing proceeds unless both sides agree there is a real issue worth solving.

The Diagnostic

Describe the business, what's not working, and where you need clarity.

Five questions. One business day. A direct answer. Initial diagnostic review is no-cost.

If there's a real issue worth solving, I'll tell you where it is. If there isn't, I'll tell you that too.

Tell me what's broken → Prefer a direct conversation? Book 30 minutes.